Top Instagram Marketing Tools for 2023: Boost Your Business Growth for Free

In the fast-paced world of social media, Instagram has emerged as a powerful platform for businesses to connect with their target audience and grow their brand. With over a billion users, it’s no surprise that businesses are investing heavily in their Instagram marketing strategies. To keep up with the competition, it’s crucial to use the best Instagram marketing tools for businesses that will help you streamline your efforts and maximize your growth. In this article, we will explore the top free Instagram marketing tools for 2023, the best apps you can use, and the most effective tools for growth.


Instagram has become increasingly popular among businesses as a way to engage with their audience, promote their products or services, and generate leads. However, managing your Instagram account and staying on top of the latest trends can be time-consuming. That’s where Instagram marketing tools come in handy. These tools can help you automate your tasks, analyze your performance, and optimize your content to reach a larger audience.

The Best Free Instagram Marketing Tools for 2023

  1. Hootsuite – Hootsuite is a popular social media management tool that allows you to schedule and publish posts, track analytics, and monitor your brand’s performance. Its Instagram integration makes it an excellent choice for managing your Instagram account. Hootsuite
  2. Buffer – Buffer is another great social media management tool with Instagram integration. It allows you to schedule posts, analyze your performance, and manage your account with ease. Buffer
  3. Later – Later is an Instagram-specific marketing tool that helps you plan, schedule, and publish your content. It also offers analytics to help you understand your audience and optimize your content for maximum engagement. Later
  4. Iconosquare – Iconosquare is an all-in-one Instagram management platform that offers a range of features, including scheduling, analytics, and competitor analysis. It also offers a free trial, so you can test out its features before committing to a plan. Iconosquare
  5. Planoly – Planoly is an Instagram planning and scheduling tool that allows you to visually plan your feed, schedule posts, and analyze your performance. It also offers a free plan with limited features, making it a great option for small businesses. Planoly
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Best Instagram Marketing Apps

  1. Canva – Canva is a user-friendly graphic design app that allows you to create stunning visuals for your Instagram feed. With a wide range of templates and design elements, Canva makes it easy to create eye-catching content that will engage your audience. Canva
  2. InShot – InShot is a powerful video editing app that helps you create engaging Instagram videos. With a range of features such as video trimming, filters, and text overlays, InShot makes it easy to create professional-looking videos for your Instagram feed. InShot
  3. Repost for Instagram – Repost for Instagram is an app that allows you to easily repost user-generated content on your Instagram feed. This is a great way to engage with your audience and showcase their content on your profile. Repost for Instagram
  4. VSCO – VSCO is a photo-editing app that offers a wide range of filters and editing tools to help you create stunning visuals for your Instagram feed. With its user-friendly interface, VSCO makes it easy to enhance your images and create a cohesive aesthetic for your profile. VSCO
  5. Unfold – Unfold is an app that helps you create visually appealing Instagram Stories. With a range of templates and design elements, Unfold makes it easy to create engaging Stories that will captivate your audience. Unfold

Best Instagram Tools for Growth

  1. SocialBee – SocialBee is a social media management tool that offers Instagram growth services. It helps you grow your account organically by targeting users based on hashtags, location, and competitor accounts. SocialBee
  2. Kicksta – Kicksta is an Instagram growth service that uses artificial intelligence to help you grow your account organically. It identifies users who are likely to be interested in your content and engages with them to increase your visibility and attract new followers. Kicksta
  3. Combin – Combin is an Instagram growth tool that focuses on organic growth and audience engagement. It offers features such as audience targeting, hashtag research, and competitor analysis to help you grow your account and reach your target audience. Combin
  4. Instazood – Instazood is an Instagram bot that automates your account’s growth by engaging with your target audience. It offers features such as auto-follow, auto-like, and auto-comment to help you increase your visibility and gain new followers. Instazood
  5. Ampfluence – Ampfluence is a human-powered Instagram growth service that helps you grow your account organically. Their team of experts will engage with your target audience on your behalf, increasing your visibility and attracting new followers. Ampfluence
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In conclusion, with the right Instagram marketing tools, businesses can streamline their marketing efforts, optimize their content, and grow their brand on the platform. By leveraging these free tools, apps, and growth services, businesses can effectively engage with their audience, promote their products or services, and generate leads in 2023 and beyond.


  1. What tools would you recommend for Instagram marketing?

We recommend using a combination of social media management tools (such as Hootsuite or Buffer), Instagram-specific marketing tools (such as Later or Planoly), and growth tools (such as SocialBee or Kicksta) to optimize your Instagram marketing efforts.

  1. Are there any free Instagram marketing tools?

Yes, there are several free Instagram marketing tools available, including Hootsuite, Buffer, Later, and Planoly, which offer free plans with limited features. These tools can help you manage your account, schedule posts, and analyze your performance.

  1. How can I improve my Instagram growth?

To improve your Instagram growth, focus on creating engaging content, optimizing your posting schedule, using relevant hashtags, and collaborating with influencers. Additionally, consider using Instagram growth tools such as SocialBee, Kicksta, or Combin to help you target your audience and grow your account organically.

  1. How important is visual content for Instagram marketing?

Visual content is crucial for Instagram marketing, as the platform is primarily based on sharing images and videos. High-quality, engaging visuals can help you attract attention, showcase your brand’s personality, and encourage users to engage with your content.

  1. What are the benefits of using Instagram marketing tools?

Using Instagram marketing tools can help you save time, streamline your marketing efforts, optimize your content, analyze your performance, and grow your account. These tools can also help you stay on top of the latest trends and ensure that your content resonates with your target audience.

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